Investing the time into creating well-designed and optimized touchdown pages is crucial because they are your means for generating leads for your small business. Optimizely additionally presents personalization options that let you goal specific audiences. These tools work across completely different platforms — web sites, email, or social media — so the expertise feels constant and tailored to each visitor.
They must promote the product and stand alone—answering questions, decreasing danger, and pushing the “add to cart” motion. Beyond the core anatomy, different landing page types swimsuit completely different objectives, audiences, and presents. Knowing where guests drop off is simply as important as tracking conversions. Adding visual heat map tracking gives you a quick approach to see attention and clicks. If you’ve some budget obtainable, eye-tracking reviews can give you valuable perception into where individuals are looking and help you enhance the positioning of key parts.
Regularly monitoring Google Ads Quality Score stories, heatmaps, and analytics instruments helps establish areas for enchancment. A/B testing completely different page parts ensures you maximize engagement and conversions. Tracking and enhancing your Landing Page Quality Score requires the proper instruments to investigate performance, establish weaknesses, and implement optimizations. Here are the best instruments that will assist you increase your Quality Score, cut back CPC, and improve conversions.
These long-tail keywords are less aggressive and more likely to attract visitors who’re additional along in the buying course of and ready to buy. As we’ll see under, optimizing a landing page for search engines just isn’t that troublesome, particularly when you have an search engine optimization mindset. Landing pages are usually optimized for conversions, but that does not mean they shouldn’t be optimized for SEO. An web optimization touchdown page can rank high in Google, which means extra visitors and conversions.
But when you’re asking somebody to schedule a demo for an expensive piece of software program, you are going to need extra runway. A longer web page gives you the area to construct a rock-solid case, sort out objections head-on, clarify detailed options, and pile on the social proof. You ship half your traffic to the unique page and half to the new version. Forms must be easy, with fields that don’t require countless pinching and zooming.
External linking, however, involves linking out to high-quality, authoritative web sites. These hyperlinks add credibility to your content material and can improve your website’s trustworthiness in the eyes of search engines. Just make positive to link to relevant and respected sources that present extra value to your audience. Mobile gadgets have become the go-to gadget for most internet customers. As of 2021, cellular traffic accounted for over half of all internet site visitors worldwide. This development is just expected to grow, making it extra important than ever to prioritize cellular design in your touchdown page optimization strategy.
Moreover, be certain that the content material on your landing pages aligns together with your total messaging technique. Tailoring headlines and calls-to-action (CTAs) will assist create a cohesive person expertise that encourages conversions. Remember that personalization can significantly impression how users work together with your pages; subsequently, think about together with components like testimonials or case research relevant to your viewers. The first step in leveraging landing page templates for business web sites is clearly defining your aims.
By asking for feedback in an exit-intent survey, you give guests a platform to clarify why they’re taking their enterprise elsewhere. This alternative to remark instantly on your landing web page is another avenue for studying about your guests and what makes them commit. You’ll additionally get valuable info that you can use to make adjustments and run landing web page exams. Landing web page optimization isn’t simply an excuse to flex your design abilities. It’s about connecting with guests and communicating value as quickly as attainable. The extra you accept that connection is on their phrases, not yours, the better your touchdown pages shall be.
Again, understanding your audience segments will help you create the best types for the right clientele. If necessary, you could also ask for his or her job operate and the company they work for. But for locking in new leads, this kind shouldn’t exceed 5 questions. After you’ve crafted your headline and tagline, it’s time to convey it house with a way of urgency that alerts the value of your commodity. Marketers need to grasp a collection of different expertise to be effective, but they all boil all the method down to understanding how to manage consumer expectations.
Earlier we talked about how some people confuse long-term campaigns with short-term campaigns. While knowledge has proven that lengthy content ranks highly in search engines, in accordance with Neil Patel, the relationship is extra about correlation than causation. So, hypothetically, let’s say you went somewhat over budget on your copywriter. Now you’re going to need to determine one other way to generate guests without utilizing paid methods like PPC or social media advertising. A/B testing ought to be an ongoing course of as trends, and user behavior can change over time.
Another tip for eCommerce checkouts is to have instructions when are errors happen. Show the users an error explicitly in the event that they input an invalid zip code or email. If mobile phone numbers on contact varieties are important in the conversion funnel, it’s okay to leave them. This is where the content of your landing page should be extra readable. This half is where the website will present crucial info that would nudge the person to buy. We are impressionable that we search any form of validation from others about something.
Your landing web page loading pace is arguably essentially the most critical of all components, web page velocity is the first contact with a possible customer and the quickest path to frustration. Google has even gone as far as to make it certainly one of their web optimization Core Web Vitals. If you’ve a web page with a quantity of CTAs, the consumer should have the ability to simply choose the one they need. You additionally need to be sure that any call-to-action is related to the ad, landing web page, and user location/demographic. Landing pages are crucial to any successful Google Ads campaign. This is the place you might have the opportunity to transform them into customers, so it’s important that you just use these pages correctly.
I’ve examined pages with and without testimonials, and the ones with related proof factors nearly at all times convert better. What works is specificity — actual outcomes, acquainted names, or clear endorsements that talk to the reader’s industry, position, or ache level. When I’m writing this part, I give attention to what they’re feeling right before they land on the web page. In reality, shorter is usually better — however it should make your viewers feel seen. You don’t need to put in writing a novel, however your touchdown web page should give guests every little thing they need to feel confident clicking. Sometimes the biggest touchdown web page wins don’t come from sweeping redesigns, they arrive from small shifts, sensible ideas, or classes learned the exhausting method.
A/B testing allows you to evaluate two versions of a landing web page to see which performs higher. An exit popup offers a special deal or final alternative to interact as the person tries to click on off of the touchdown web page. Take some time to determine exactly what you want from the form on a landing page. Finally, users mustn’t really feel lost when they get to your landing web page. Elements should look like your model, using colours, fonts, and types that are generally part of your visible identification. The visual cues, copy, and course must be clear and intentional.
So, if 10,000 individuals go to your landing web page and 9,000 of them leave your web page without taking any action, your bounce price will be 90%. Recent information exhibits that Google Ads see a mean conversion price of four.45%, whereas Facebook Ads see a conversion fee of 7.44% on average across 11 industries. Running exams can initially really feel overwhelming, but a step-by-step CRO experiment setup for novices breaks the method down into clear, manageable actions. With the best approach, you’ll be able to determine what works and make more knowledgeable landing page changes, eliminating the need for guesswork. Optimizely presents superior concentrating on and is usually utilized by larger teams.
However, with Zoho LandingPage’s intuitive no-code touchdown web page builder, crafting high-converting landing pages is a breeze. An SEO landing page is a webpage optimized to rank in search engine outcomes for particular keywords. These pages goal to attract organic site visitors and encourage visitors to take specific motion, such as signing up, purchasing, or learning extra. Before you launch, a strong touchdown page checklist makes all the difference. Here is what you have to double-check to offer your landing page the most effective shot at changing guests into leads or customers.
Automated email campaigns can nurture these leads, preserving potential prospects engaged and transferring them closer to a purchase. Mobile optimization is essential because a good portion of internet traffic comes from cell devices. A mobile-friendly touchdown page ensures that users have a smooth and seamless expertise, no matter their device. Key features of cell optimization embody fast load occasions, responsive design, and simply clickable buttons. Following cell optimization best practices helps scale back bounce charges and improve conversion rates. Optimizing touchdown pages is essential for enhancing conversion rates and driving enterprise development.
Many people think of a touchdown web page as a web page that doesn’t must be optimized for search engine optimization, which is wrong. Google created a set of design principles for creating websites or cellular applications. If you’re apprehensive that large photographs will decelerate your page, convert them to webp. This will dramatically cut back their dimension however maintain the quality the identical. Logos of recognized manufacturers – when you have identified manufacturers in your consumer base, you can showcase their logos on your landing page.
With these linked tools, you presumably can monitor metrics like bounce rates, time spent on web page, conversion rates, lead capture price, sign-ups, social shares, and extra. This info tells you in case your landing web page is reaching its objective. Use statistics from your individual research or buyer case studies to emphasize the value of your brand or product.
In addition, a confetti map can show you what your guests are clicking essentially the most. Creating and submitting a sitemap to Google’s Search Console lets search engine crawlers learn about any new pages or adjustments you’ve made to existing ones. Internal hyperlinks additionally help search engine crawlers decide your website’s structure and assess each page’s relevance.
Landing pages have a lot higher lead-generation potential than blog posts and different educational content. This means people who discover themselves in search of landing pages could be rather more skittish when reading a outcome’s meta description. If this description isn’t fast, snappy, and to the purpose, they will transfer on. You should also think about using a subheading, graphics, and bulleted lists to assist guests perceive your provide quickly and maintain them engaged with your content material. Search engines place more emphasis on keywords that appear nearer to the left of the web page title.
But it could really feel overwhelming to recollect each element in relation to landing web page seo. Check out the answers to incessantly requested questions and choose your device properly. Clarify your doubts about touchdown page optimization and discover methods to select the proper device. This further knowledge will assist you to see the essential position of landing web page optimization software program. Read the article and meet prime landing web page instruments for A/B tests, analytics, and optimization – this rating will help you choose the proper solution tailored to your needs. I’m personally testing a long-form touchdown web page that I’m optimizing like a blog post.
Your landing web page name to motion button ought to be easy for readers to notice and shouldn’t confuse or stress them out. The greatest touchdown pages use contrasting colors for readability and to drive their message residence. Instead of utilizing shade for the sake of it, they use colour to spotlight important page parts and direct people’s attention. All the web page elements above the fold inform users precisely what the product is, the means it seems, the advantages of utilizing it, and how to get it. If it says “Sign Up,” it ought to instantly lead to a new account registration page. If your marketing campaign encourages the consumer to revisit their cart as a outcome of an item is on sale, it ought to seamlessly take them to a login or checkout page.
The apply or means of bettering the page’s format, design, copy, and user experience (UX) to encourage a higher percentage of vacation makers to take a desired action. It communicates valuable data quickly utilizing each an excellent headline and a technique picture. The CTA button is distinguished, simple to click on, and of course, this page is optimized for cellular devices. Take a look at the method here—a seek for “cheap enterprise cards” leads to this distinguished advertisement, which promises 500 playing cards for $9.99. You’re also going to wish to match the message of your lead-in carefully. For paid advertising campaigns, your touchdown page kind or content ought to closely match the headline and duplicate you utilized in your advert.
It turns out that some huge tweaks (and lots of little ones) could make an enormous distinction in your outcomes. Before you start engaged on a new landing web page, try out the following tips and see how they make a difference in conversion rates. Analyzing consumer conduct and site analytics identifies areas of improvement for landing page conversions. Analytics help establish components impacting conversion charges and provide a basis for optimization efforts. Driving prequalified site visitors by way of targeted advertisements is a key technique for improving touchdown web page conversions.
This strategy not only engages the reader but in addition positions the service as an answer to their drawback. A sturdy, clear CTA encourages guests to take the following step and guide a free consultation, leaving their contact details in change. Create a free trial offer with Your Music App template from Landingi – it’s designed to right away attract guests and direct them via powerful content material to finish the shape. You can also construct a web page from scratch or use Landingi’s AI-driven device, Composer, to generate whole content on your landing web page.
All of those proved nothing, like the relationship between long content material and higher SERP place. There are many different methods, however a mix of great content and focused outreach is a tried and true methodology of constructing links. If you’re still nervous that too much textual content goes to drive away your prospect, attempt taking benefit of collapsible divs. All of these signal to Google that your page deserves a rankings bump.
URLs should be brief, readable, and embrace relevant keywords that help search engines higher understand what the page is about. To optimize your search engine optimization landing pages, you’ll have to focus on how search engine bots crawl and index your page. Landing web page search engine optimization is a robust software that will assist you achieve this goal, but you’ll want to grasp how it works to get probably the most out of it.
These low-click zones can level out components that customers overlook or don’t find partaking sufficient. For instance, if a key link or button is in a blue area, it might mean it’s not visible or compelling sufficient, suggesting a need for a redesign or repositioning. Omnisend offers instruments for A/B testing landing web page components, allowing entrepreneurs to experiment with different layouts, copy, and CTAs to seek out the best-performing combination. The thought is to have each factor, like a catchy headline, grab consideration and lead the customer to the next piece of information, building interest and ultimately nudging them to take action.
They additionally convert as a result of you’ll find a way to goal them for a particular group, type of potential buyer, or supply. Most homepages have a number of goals and several different calls to motion (CTAs). For instance, you could want homepage guests to fill out a contact type. A touchdown page is a page that’s designed to facilitate a single desired action, similar to making a purchase, filling out a kind, signing up for a free trial or coming into an e-mail handle. Here are the steps you should follow to get began with touchdown page optimization.
On prime of focusing on demographic knowledge like age, location, and gender, it additionally helps to consider the psychographic information of your viewers. You also can optimize your touchdown page to feature images of the product your clients loved the most or had questions about. In the instance under, Noom leverages the high-yielding keyword “diet” to seize the eye of its target market and present a bold various. In this case, their differentiator is using behavioral science to assist folks take control of their well being. Confirm what you realize and don’t know about their purchase habits.
For instance, should you discover that customers regularly leave the web page with out converting, you could must rethink the page’s design, copy, or CTA. A touchdown page is an internet web page built with a particular function in mind, usually created as a part of a targeted marketing marketing campaign. Once you exchange a buyer, Payments streamlines the method of accepting payments, delivering a frictionless expertise for each your staff and your customers. At the tip of the constructive customer expertise, use Podium to encourage Reviews, enhancing your online popularity.
But if it’s nonetheless not clear, check out the video under for an much more detailed breakdown and examples. After analyzing 245,433 distinctive site visits across three ecommerce websites, we discovered that visitors lose persistence and disproportionally begin to abandon an online page at 2.75s of the web page load. Check Google Ads Quality Score with Google Ads This assesses the relevance, velocity, and total experience of your landing web page for paid campaigns.
Incorporating keywords relevant to your target market within the headline can enhance search engine visibility, driving more traffic to your web page. Remember that a good headline grabs attention and units expectations for what follows, which is crucial for preserving bounce rates low. By prioritizing compelling headlines, you are laying a robust basis for the way to optimize touchdown pages for conversions. Landing page optimization entails refining your internet pages to maximize conversions and obtain specific targets, such as sign-ups or sales.
This data-driven method helps ship a touchdown web page that really unlocks its full potential. Here, we’ll discover why optimization matters, practical methods to optimize, and how Zoho LandingPage helps you retain enhancing. The speed of page loading performs a significant position in figuring out the consumer’s first impression of your web site.
Be direct by clearly stating the benefits of your provide, keeping it easy, avoiding unnecessary jargon, and utilizing persuasive language that speaks to their needs. As always, adhere to Google’s policies by avoiding deceptive claims and guaranteeing transparency in your offers! The last thing you need is getting in trouble with Google and having your adverts suspended.
And they’ll take action by way of a mix of thoughtfully designed internet pages, compelling and clear copy, and good CTAs. Instead, you need 50 more conversions for each X amount of individuals that go to it. Regularly test totally different headlines and imagery to see which combinations drive probably the most engagement and conversions. In addition to making a primary impression on guests, the house page can be a prime alternative to retain these guests and guide them further into your website.
A compelling headline ought to be clear and concise and convey the principle good factor about your offer, enticing users to learn extra. Experimenting with different headlines through A/B testing can reveal what resonates best along with your viewers and ultimately improve your touchdown web page optimization efforts. Providing a phone number is a straightforward way to guarantee your visitor that you’re reliable — just be certain to observe via. Believe it or not, many businesses receive an inflow of cellphone calls from leads but fail to reply the cellphone, which skews conversion rates and minimizes returns. Learning the means to improve your touchdown web page conversion fee is essential. And high conversion charges is the name of the game to extend your income and cash in your pocket.
Convey your providing’s distinctive advantages and the means it solves a problem or fulfills a necessity. Heatmaps spotlight the spots on your webpage where users click on probably the most, usually marked in heat colours like pink or orange. By discovering these hotspots, you possibly can see which elements seize the most attention. For occasion, if your major CTA button seems in bright purple on the heatmap, it means users are really engaging with it. CTAs should be clear and straightforward, immediately telling guests precisely what you want them to do and create a way of urgency or excitement, encouraging folks to behave immediately.
Using website personalization software program like OptiMonk, you can personalize touchdown page parts like headlines and copy for each individual segment. Your target market doubtless features a few totally different demographic or interest teams. If that’s the case, you must use web site personalization to adapt your web site to totally different segments of your target market. Your headline needs to seize attention immediately, or guests won’t stick around to see the remainder of your web page. Headlines are a key component of landing pages as a end result of they’re the very first thing a potential customer sees. By providing language options, you make your landing page easier to make use of and enhance engagement with guests from numerous regions.
In today’s data-driven marketing landscape, personalization has emerged as a robust device to enhance person engagement, enhance conversion charges, and foster brand loyalty. A key element of an effective landing web page technique is minimizing distractions. That’s because when users land on your web page, the purpose is for them to give attention to the CTA button and take motion. With a clear headline and an in depth breakdown of the guide’s contents, this landing web page make it straightforward for visitors to grasp the value they’re going to obtain. The strategically placed form above the fold ensures that taking action is only a few clicks away. Plus, elimination of the main navigation above the fold minimizes distractions and keeps the give attention to the supply.
Once you know how many people have visited your touchdown web page, you’ll need to know how many completed submitted contact information. Keep in thoughts that a number of things might have an effect on this ratio, corresponding to the sort of provide you’ve presented. Test totally different sizes to see that are massive enough to garner consideration with out overwhelming the overall design. This is particularly essential for people who land on your touchdown web page on a cellular gadget with a smaller screen. In the headline copy take a look at below, version A elevated leads by 115%.
This is why PPC touchdown pages depend on a single CTA to create a distraction-free, conversion-focused expertise for the consumer. They’re free from distractions and assist you to create a better consumer experience for these users by providing them with more information about your company and your products and services. Slow-loading pages lead to greater bounce rates and lower rankings. Ensure your landing pages load rapidly by optimizing photographs, using a fast hosting service, and lowering unnecessary scripts or plugins. Track metrics like bounce fee, conversion price, average time on page, and web page velocity to evaluate landing web page efficiency.
Using a drag and drop builder (like Unbounce) means you don’t should be a developer to publish something professional, and you can do it in a matter of hours. Akuto Studio’s touchdown web page for the Chord Machine AKT-0.1 is a superb example of how glossy design and sharp focus can flip curiosity into signups. Tailored for music lovers and gearheads, the web page mixes bold visuals with just sufficient detail to hook the proper audience—without overwhelming them. Tools like Landingi’s AI Assistant might help generate copy that aligns along with your offer and nudges visitors toward conversion.
Using genuine and relevant pictures helps construct trust and credibility with visitors. The impression of professional touchdown page design on credibility improves perceived credibility. Reducing the number of fields in a kind decreases user drop-off rates. Reducing form fields from 11 to 4 can enhance conversions by 120%.
This additionally may be done separately, but a break up check will give you a better thought of which subject is extra compelling in your buyers. Ideally, embrace three to 5 fields—just enough to qualify the lead with out overwhelming them. Keep in mind, the word-for-word phrase from a search time period doesn’t need to be in your touchdown page. The discount message could get you extra clicks, however may not result in as many loyal customers over the lengthy term. Expected clickthrough price indicates how likely persons are to click on your advert. Now that you’ve received the necessities down, let’s take a glance at some landing pages that actually ship the products.
In a brand awareness campaign, you might not have been using retargeting ads. But when you’re centered on maximizing every touchdown web page visit to its fullest potential (i.e., a purchase), you want to be certain that potential clients don’t slip via the cracks. They’re designed to go hand-in-hand with targeted adverts, whereas natural touchdown pages are designed to work over time to generate curiosity and leads from a much wider viewers. Short paragraphs, bullet factors, and clear subheadings can make your content material extra digestible. This approach aligns with greatest practices for creating effective touchdown pages as a end result of it respects the customer’s time whereas guiding them toward taking motion.
With so many links and features, the homepage of your web site might be overwhelming for visitors if they’ve come directly from an ad. Instead, maintain them engaged and encourage them to make a purchase order by directing them to a touchdown page. A well-designed post-conversion sequence can improve customer lifetime worth and reduce support burden by offering clear subsequent steps and setting correct expectations. Advanced analytics help identify friction points, confusion areas, and alternatives to information guests more successfully towards conversion.
If you’ve ever spent per week writing 5 headline variations, only to look at them flop, this one will hit residence. AI can now generate dozens of on-brand headlines, CTAs, and layout variations in minutes. So if you’re not excited about how AI fits into your CRO course of, you’ll soon be outpaced by rivals who’re.
This builds a culture of steady enchancment, guaranteeing your web page is always getting smarter primarily based on actual consumer behavior, not simply your staff’s assumptions. The biggest roadblock for A/B testing is just not having sufficient guests to get a clear winner in an affordable period of time. The goal of A/B testing is not just to discover a “winner.” It’s to study more about your audience with each experiment. Ultimately, what you take a look at is dependent upon your specific objectives, however all the time start with the weather that have the most important potential to move the needle. This framework forces you to think critically about why you’re operating the take a look at in the first place, which ends up in much more significant insights—whether you win or lose.
Measure efficiency primarily based on previous durations, site visitors, and conversion rate. Just constructing a great-looking landing page is an efficient begin, but it’s not the one factor you are capable of do to get extra sign-ups or gross sales. Actually, there’s many ways to make your conversion charges even higher.
So, working in the direction of maintaining a perfect load time is very crucial. Understand that the above-mentioned greatest practices usually are not a “one measurement fits all” answer to optimize your touchdown pages and improve conversion price. Various tools can help with landing page optimization, including platforms for A/B testing, warmth mapping, analytics, and AI-powered copy era. Use these insights by inspecting current touchdown pages and figuring out the place design, copy, or user experience can improve. Experiment with updated codecs, rework headlines, and evaluate CTAs. A/B testing ensures that adjustments produce measurable gains, and AI content material technology speeds up the process of making new variants.
This data-driven approach permits you to optimize with confidence, turning clicks into cash. Studies present that over 40% of holiday makers abandon landing pages due to confusing layouts, unclear value propositions, or clunky CTAs. You can rework your lackluster landing page right into a conversion machine. Now that we all know what a touchdown page is, let’s have a look at the five key components that each high-converting landing web page ought to have.
It is amongst the most impactful and worthwhile tactics to execute and properly worth the time spent in analysis and design. It’s clear then that a well-laid-out, informative touchdown page is what you wish to construct to compete with Asana. If Page 1 is filled with long-form weblog posts and guides, you’ll bang your head in opposition to the wall attempting to rank a landing page. If you do see one other landing web page within the high positions, that could presumably be a sturdy indicator that you can rank as properly. Not every keyword makes an excellent keyword for an search engine optimization landing page. With this in mind, you’ll come across many variations of landing pages.
But I don’t get too hung up on averages — each viewers and offer is different. A/B testing, typically referred to as cut up testing, is the process of evaluating two versions of a touchdown page (or a particular factor on that page) to see which one performs better. When carried out sparingly, they can make the web page feel more dynamic without overwhelming the experience.
Continuous optimization ensures your landing pages stay effective and align with altering person preferences and market developments. CTAs guide visitors towards the desired motion, whether or not buying, signing up, or downloading a useful resource. They ought to be prominently placed, easy to understand, and use action-oriented language. The design of the CTA button ought to stand out from the the rest of the page to draw consideration. Testing totally different phrasing and placements of CTAs might help decide the most effective method. When auditing the performance of your touchdown pages, conversion rates are a key metric, but there are several other metrics that you need to contemplate while you’re auditing.
Had the headline being bolder with a bigger font, it might have made the web page extra intrigue and commanding. It is clear that after you’ve tapped the potential of your touchdown page, you’ll take a look at it once more. Remember, your objective is twofold here – ship the promised offer(s) and get your new prospects thinking about your different choices as properly. After web page views, this is typically the following most essential metric to assume about when decoding the performance of a landing web page. Instapage uses a countdown timer to not solely showcase urgency however encourage guests to register for webinars before time runs out. A/B testing (or break up testing) compares different page versions to see which produces better results.
Once you’ve completed the first round of touchdown web page analysis, it’s time to investigate your heatmaps. This is the step the place you arrange your heatmaps, should you haven’t already carried out so, and use them to analyze people’s behavior on your landing page. However, there are many great tools on the market you can use like Qualaroo or LuckyOrange.
Secondly, choose the right analytics tools, as gathering and analyzing knowledge is essential for figuring out areas that want enchancment. If you want a device that allows for fast, effortless, and efficient landing web page optimization, Landingi is what you’re on the lookout for. Landing pages are an integral part of any well-crafted, efficient inbound advertising technique.
I’ve learn many landing web page optimization tips and tricks that promise on increasing conversions. I welcome you to look for those sources to get a greater understanding of how to improve landing pages, no drawback. Your forms (more on this within the next section!) are a key element in your touchdown pages.